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Please tick the finished or not relevant checkpoints:
You have made a first rough market classification into B2B or B2C markets.
You have already assigned your own business idea to the relevant economic level.
As to this economic level, you have assigned your business idea to a specific sector.
You have already decided whether you will offer your value proposition on mass markets.
You have already opted for a particular market niche.
Your value proposition is addressed to certain market segments still to be defined.
Those market segments are ...
... diversified
... undiversified
If you are operating in B2C markets, you have made a detailed customer segmentation according to the following criteria:
Segmentation by economic level
Yes
No
Segmentation by main economic sectors of your corporate customers
Yes
No
If you are operating in B2C markets, you have made a detailed customer segmentation according to the following criteria:
Segmentation according to whether your value proposition is relevant for the private or professional life of your end customers
Yes
No
Segmentation by age or gender of your end customers
Yes
No
Segmentation by nationality of your end customers
Yes
No
Segmentation by family status or household size, more specifically number of children of your end customers
Yes
No
Segmentation by income or income group of your end customers
Yes
No
Segmentation by educational level of your end customers
Yes
No
Segmentation by (practised) profession
Yes
No
You have already considered the planned market scope (regional, nationwide, international).
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Key Question 1:
Your PEP* is: 0‰
Seven Key Questions:
0 out of 150 points
*PEP: Personal Entrepreneurship Points
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ENTREPRENEUR TEST
Test: Key Question 1
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Currently: 0 euros
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