Your question does not surprise us! In fact, this can be difficult, sometimes even impossible. When you are a fintech company that wants to combine modern technologies with financial services, how do you know whether there is a handful of entrepreneurs in Australia who want to give the banks around the world the shivers? Difficult!
But if difficult or not: it does not help you! You have to deal with the question. If you are doing some research on the Internet, joining expert groups, working in networks or whatever: You will be amazed how quickly you are getting new insights. Knowing your advantages compared to competitors, i.e. other companies addressing similar target groups with similar needs, is the key question asked by potential investors. The clearer and more impressive you can answer this question, the greater are your opportunities with your business partners.