Lessons Learned

The 10 most important points:

1. Being able to distinguish one-time and current revenues.

2. Knowing what a revenue model is.

3. Knowing the most important types of revenue models.

4. Being able to define a price model.

5. Knowing the most important types of price models, in particular price leader, price follower, and price fighter.

6. Knowing the difference between price leader and price leadership.

7. Knowing what a payment model is.

8. Being able to differentiate between advance payment, cash and credit purchase.

9. Knowing of the importance of the creditworthiness of your customers.

10. Knowing the difference between revenues and payments.